Articles by Press Club
Stone Island unveils new chapter of 'Community as a Form of Research' for fall/winter 2026/2027
Stone Island has presented a new chapter of its 'Community as a Form of Research' platform, an ongoing project exploring the dialogue between product, culture and the global community that shapes the brand's evolution, alongside its fall/winter 2026/2027 collection. The initiative brings together people from different creative disciplines whose...
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Boss puts tailoring centre stage in new autumn/winter 2026 campaign
German fashion house Boss has launched a global campaign for autumn/winter 2026 built around tailoring, fronted by British actor and Boss brand ambassador Aaron Pierre and American model Grace Elizabeth. The campaign, filmed in London, follows the pair through a day of getting ready and going out in tailored looks. According to the brand, the...
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Nike ACG launches Picklejus trail shoes with Goatek technology
ACG, Nike's outdoor footwear and apparel line, introduces Picklejus, a high-mountain trail running shoe featuring Goatek, its proprietary traction platform, according to a press release. It is the first ACG footwear innovation developed through the Nike Sport Research Lab. The shoe was also tested in competition by athletes from the All...
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Tommy Hilfiger partners with Peanuts for back-to-school kidswear collection
Tommy Hilfiger, a PVH Corp. brand, has unveiled the Tommy Hilfiger X Peanuts Kids collection for autumn/winter 2026. The collaboration with Peanuts reinterprets the preppy wardrobe with characters created by Charles M. Schulz, according to a press release. Tommy Hilfiger stated that Peanuts has long been part of the fabric of American pop...
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Stone Island unveils Stellina subcollection for Autumn/Winter 2026/27
Italian brand Stone Island presents its Stellina subcollection for autumn/winter 2026/27, with world champion table tennis player Xu Xin fronting a look built around the 6100045 Technical Stretch Jersey, a zip-up hooded sweatshirt in technical stretch jersey with nylon and polyester, according to a press release. The season's Stellina offering...
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The North Face and eYe Junya Watanabe Man relaunch their collaboration
US outdoor brand The North Face has launched a new collaboration with eYe Junya Watanabe Man, the line from Japanese designer Junya Watanabe, according to a press release. The partnership returns internationally after its last release in 2017. The collection includes two pieces. The first is Junya Watanabe's reinterpretation of The North Face's...
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Vila marks the turn of the season with 'The Shift', shot in Iceland
Danish brand Vila, part of the Bestseller group, has introduced 'The Shift', its new pre-autumn campaign, photographed in Iceland and built around the transition between summer and autumn, according to a press release. The range leans on contrast, pairing substantial outerwear and tactile knitwear with fluid silhouettes, delicate lace, sheer...
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West Ham United goes bleach blue for 2026/27 New Balance third kit
East London football club West Ham United has unveiled its 2026/27 third kit, made by US sportswear brand New Balance, with the men's team's season opener only days away, according to a press release. Rendered in a bleach blue with fluid tonal graphics, the design draws, according to the club, on West Ham's anthem and on East London. Modelling...
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Napapijri enters new market with launch of Fall/Winter 2026 campaign: 'Where Next?'
Italian brand Napapijri, owned by US group VF Corporation, has entered the Mexican market, opening two full-price stores and nine shop-in-shop locations in partnership with Mexican department store El Palacio de Hierro. The rollout is supported by an out-of-home activation across Mexico City's Polanco district. The Mexican debut coincides with...
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NAME IT takes on footwear market with upcoming spring 2027 launch
Danish childrenswear brand NAME IT has launched a new footwear category, adding shoes, boots and sandals for children and young teenagers to its product range. The brand, owned by Danish fashion group BESTSELLER, presented NAME IT Footwear during Copenhagen Fashion Week 2026. The expansion is one of NAME IT's biggest category launches in recent...
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